Search results for: brand belief
by Tim Girvin | Brands, Retail, Storytelling | Jul 15, 2016
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively empty and sweltering plains, two stood there: Sears and JCPenney. In the... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 26, 2016
BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building One, downtown Cincinnati, Procter&Gamble. What we thought then was... Read More
by Tim Girvin | Brands, Concepts, Places, Retail | Aug 4, 2015
The Individuation of You-ness, Brand Assets, Persona and Personality. When one contemplates the journey of a brand, a team and the enterprises of their making, a sense of the you emerges. Quest – that journey, is a question, that lays the foundation for... Read More
by Tim Girvin | Brands, Concepts | Jan 6, 2015
Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a... Read More
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and... Read More
by Tim Girvin | Brands, Concepts, Retail | Dec 20, 2011
Bergdorf Goodman designing the street — where legendary windows own the sidewalks. I reached to former CEO, Dawn Mello — the retail legend, a friend in NYC. And my other “Dawn” pal. Dawn is a rare breed — a kind of perfected myth of... Read More
by Tim Girvin | Concepts, Interior Design | Jun 20, 2011
Sensations in Experience (Design) In working through a series of materials for a new retail concept, it was interesting to see the preponderance of materials that lusted after the slickest vocabulary of finish. Easy to clean. But, to the nature of soul in (brand)... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the... Read More
