Search results for: human brands
by Tim Girvin | Brands, General, Interior Design, Retail | May 6, 2011
Building retail strategies founded on constant change: innovation shop design and merchandising evolutions Blackbird Ballard (Girvin) The wanderer: micro stores, layered storytelling, authentic brands, Nicole Miller | Blackbird [Ballard] and others Brand legend... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Storytelling | Dec 30, 2009
The code of the brand, designing experiences with layers of brand expression — if you’re there, do you know that you are? In working on dozens of retail design programs for more than three decades of experience, or in other environments where the context... Read More
by Tim Girvin | Artists, Cool People, Luxury, Retail, Trends | Dec 14, 2007
I’d worked for Yves Saint Laurent to explore the story in the context or retail design and brand strategy a year ago — working under the leadership of YSL President Laura Lendrum and her EVP | Retail Design, Claudia Cividino. The work was a gathering, a... Read More
by Tim Girvin | Brands, Cool People, General, Luxury | Oct 14, 2007
Perhaps you know the classic rendition of “A Pattern Language”? The premise of this fine theoretical explication by Christopher Alexander is that there are a series of movements, patterns, that relate to how space, volume and presence can be reflected in... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 7, 2016
Creating organically realized places with conceptually founded pattern language I was walking a forest, looking at its pattern language — the light, the array of the trees, the patterning of Light on the forest floor, the tread of footprints in the shadowed light of... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail | Jul 21, 2011
The context of designing places that are human, places that are not. In the principles of fast casual food / beverage design, a mid-priced, faster service experience proposition, the notion of the holistic character of guest presence has to do with a layering of... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by GirvinIT | BRAND MYSTICISM, Brands, Concepts, Storytelling | Jan 19, 2022
In our experience, brands are—and should be—on a perpetual move, never quiet, always exploring, evolving, tuning and turning to new relationships and communities. And most brands do—with forward thinking leadership, they’re thinking—“we’re missing something here, we... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look... Read More
