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by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if... Read More
by Tim Girvin | Concepts, General | Dec 12, 2012
12.12.12. The end of the world, as we thought about what we know about it. Meditations on Apocalypse I contemplate the nature of the end of things, 12.12, 12. 21, whatever — and what is that, to the notation of the end. Apocalypse, etymologically [like Calypso]... Read More
by Tim Girvin | Concepts | Dec 14, 2012
Doing goodness. Surely, some do. Sometimes the celebration of goodness would seem the higher calling, in the flurry of the unrelenting challenges we face. Video, here. From our friends at PSFK: In the words of Fernando Semenzato, SVP of Content for FOX International... Read More
by Tim Girvin | Concepts, General | Aug 6, 2012
Handwriting, the message, and the carriage of content I can look at a person’s handwriting and know how it will work out [their relationship to me.] There are insights in the cartography of writing [handwriting as soul-mapping] — and these interplays: [the... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a... Read More
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that... Read More
