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Blog: DC Shoes

I keep looking around.? This is a boarding brand — boards being skate and snow. More than shoes, obviously. http://www.dcshoes.com/home.asp Their website is relatively quiet, given the more radical character of their brand. And the store | story that holds them....

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Blog: Go slo, mo.

Could you go slow? In the incipient need for speed that rattles through the channels of our experience, could that potentially be slowed way down? To see and sense more? Take a moment. When I travel, working on brands around the world, I try to come into a place slow....

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Blog: Sweet Being

A Sense of Place, Design and Experience When I was studying with Reed College’s rockstar+poet+calligrapher Lloyd Reynolds, I spent time with him at his home in Portland, talking, exploring and pouring over his enormous library. We’d write out broadsides,...

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Blog: Apple As Luxury Brand

Susan DeChillo | The New York Times I first met Steve Jobs in the 80s. Actually, it was at Stanford. He was there, speaking. And I was there, listening. Afterwards, I went up to introduce myself. And we went from there. I worked on the Macintosh launch and technology...

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Blog: Hello 2024

Brand Magic, the Succession of Time, and the Portals of Perception The very nature of brands is entirely wrapped around people—“who built the brand, and for whom did they build it?” Otherwise, to GIRVIN’s parlance:“what’s the story, who’s telling it, who’s listening,...

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