Search results for: fashion design strategies
by Tim Girvin | Brands, Scent | Nov 14, 2012
The perfume of booze: strategy, story, packaging Partnering in Paris, Tokyo and NYC with Pierre Dinand, we talked about — and worked together on — the idea of enchanted containment, ideating iconic containers of concretized, luxurious value as being a... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning... Read More
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places, Retail | Mar 3, 2009
A presentation in London | Professional Spa Conference + Beauty Summit. I’ve been thinking about the concept of wellness shared — and the communing offering of spa well-making and health generation. Generation, is that the right word — to generate... Read More
by Tim Girvin | Concepts, Designers, Interior Design, Places, Storytelling | May 1, 2013
The Storytelling of Place, in the Minds of the Experiencer I just told this story recently. I was working with a colleague, in Florida — our client, her boss, was Michael Eisner. He had a dream about a Disney place that would be a kind of learning experience... Read More
by Tim Girvin | Concepts, Storytelling | Feb 13, 2014
WHAT THAT COMES DOWN TO, IS WHAT TYPE, ARE YOU? When I interview people, prospective employees, client and team interviews, I watch for handwriting. How does a person sign their name, how do they take notes, how do they hold a pen? Everything tells a story. In... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging... Read More
by Tim Girvin | Concepts, Scent | Dec 6, 2016
AT THE HEART OF THE EARTH, FINDING THE SOUL OF SCENT. When I think about perfume, I invariably go dark, deep, underground, forested root and wood-bound, roughshod and animalic — the low notes, the bass, the lower boom of perfume. Even as a teenager, some decades back,... Read More
