Search results for: brand belief
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Nov 19, 2021
Every day, as much as I can, I like to get out there. It’s a mix between terror and joy, fear and exhilaration, exultation and trepidation. Don’t you just love that moment when the fearsome rears up at you and then, rising up on the crest of that momentous inquietude,... Read More
by Tim Girvin | Brands, Storytelling | May 9, 2019
THE STRATEGY OF EXCAVATION, BRAND ARCHÆOLOGY AND JOURNAL WORK CREATIVE MAPPING THE JOURNEY OF BRAND FUTURITY THERE’S WHERE YOU ARE. WHERE YOU’VE BEEN. AND WHERE YOU’D LIKE TO BE. HOW COULD YOU GET THERE— IGNITING THE FUTURE? WHEN WE’RE STUDYING A CHALLENGE,... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Places, Retail, Scent, Storytelling | Apr 9, 2008
On the 20th, last month, I’d connected with a friend, Tim Lauren, to explore the Store One | Starbucks, Pike Place Market. We’d met, examining, talking about brand management and experience planning. Tim comes from the space of experience design... Read More
by Tim Girvin | Brands, Interior Design, Places, Storytelling | Nov 14, 2008
Exploring brand storytelling for restaurant experiences, notations and process. I’d met Antonio Corsano on a recommendation, or a referral, from Paul Bertolli. I’ve talked about this marvelous person in the past. The work with Paul, of course, was building... Read More
by Tim Girvin | Artists, Brands, Cool People, General | Jan 25, 2008
To the nature of the human brand — the story that lies in the character of the person and how that genetic quality extends outwardly — there is, perhaps, no better place in the designer’s world, than the realm of designed power and human... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Jan 14, 2011
BMW and the physiology of branding the eyes with flash effect. What about the idea of using image flashing to imprint the retinal curvature of the inner eye thereby burning the image into their sight? This year will surely be about change. And innovation. And... Read More
by Tim Girvin | Brands, Retail | Dec 3, 2010
There’s a point to referencing the concept of the one week old logo — one might be, “really, who cares?” There is a challenge in web culture that prevails — cynicism. If there’s a point of pot-shot taking, why not make it cynical... Read More
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | General | Feb 9, 2009
The touch, in place: silverlight Pearl. Bellevue. I’ve been contemplating place. And what happens in the making of place. And what happens to humans, in experience, in place. To epitomize that exploration, that meditation, what would be the best modeling? A... Read More
