by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Brands, Concepts, Designers, Incubation, Storytelling | Jul 5, 2016
Pay up. What, pay? Brand development and conjecture. The strategy of idealism and the tactics of reality in brand building. In my history as a strategist and designer, there have been dozens of times that I’ve been asked to build brands and invest in their outcome....
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jun 28, 2016
The Naming of Things THE MYSTICAL ROOTS OF THE DESIGNING AND VOICING OF NAMES. When you think about it, telling someone your name is either comfortable or proves an uneasiness. And sometimes, you might ask for the name of a person, and there is a pregnant moment of...
by Tim Girvin | Concepts, Retail | Jun 23, 2016
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING SURPRISES ––––––––––––– I was talking to a client about the concept of the shine. When a product, the shelf on which it resides, the store in which it lives — shines — what is that like, that light? Walking...
by Tim Girvin | Concepts | Jun 21, 2016
THE SENSE OF PUSH. AND PULL. AND PLAY. Sometimes, in the strength of the passionate moment, the voice of the impassioned telling — accentuating the potent momentum — there’s a need for force. FORCE ACTIVATES. And force can captivate. Enchantment: As the energy passes...
by Tim Girvin | Concepts | Jun 16, 2016
BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably...
by Tim Girvin | Concepts | Jun 14, 2016
Personal Brands, Totems and Emblems Why does Tim Girvin love crows and ravens? It was just posted, again — a group of images on crows and ravens tagged “for Tim Girvin.” While that was happening, that posting, I was looking at an entity that was clearly looking at me...
by Tim Girvin | Concepts, Storytelling | Jun 9, 2016
The Beauty of Rust Antiquity, Utility, Wabi Sabi and Beauty In one person’s eyes, as an object gets older, it cracks, it discolors — and it might rust. Okay, one approach — toss it out. Get rid of it. And contrary to that — another more classical line of thinking:...
by Tim Girvin | Concepts, Storytelling | Jun 7, 2016
DESIGNING THE SHADOW WORLD What Have You Seen of the Shadow World? In any journey, the question is never just what is on the surface, but what lies behind and beneath. It’s never about what you see in clarity alone, but what lies behind the Light. And what the Light...
