Search results for: type / font design
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | Concepts, Places | Oct 16, 2019
THERE IS A PLACE: YOU’RE IN THE PLACE. HOW DO YOU DESIGN A PATHWAY FOR FINDING? What is the way, found? We were thinking about this. In the context of the work that you do. And what we do. We’ve wondered about that, the character of being lost, being found. Finding... Read More
by Tim Girvin | Artists, Motion Pictures, Storytelling | Apr 11, 2018
APPROACHES OF BRANDED STORYTELLING IN THE CONTEXT OF IDENTITY. Paramount Studios Most people know we have a long history in the study of design and identity for films it’s been a legacy of decades of work and participating in hundreds of projects. It started out,... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | Sep 27, 2017
BUILDING DESIGNED BRAND STORYTELLING IN THEATRICAL MARKETING | JOURNALING STRATEGIES AS DESIGN THINKING. I used to teach workshops called “Find Your Raven.” These were journal workshops built for people to explore writing, page composition, collaging life experience... Read More
by Tim Girvin | Concepts, Cool People, Motion Pictures, Storytelling | Oct 25, 2016
MARVEL STUDIOS Magical design, mystical gestures, emblems and logos for Benedict Cumberbatch’s Doctor Strange While I’d referenced my earlier history with a blog on DocSavage, there was a mirroring in another of my youthful vigil for the mystically adventuresome [and... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 2, 2016
Dream what you Will. Visioning brand futures. I walk back, and I walk forward — looking at threading and the sutra of brand feelingness and emotionality. A brand gets to a point because it’s dreamed — there is a passioned promise state of premise and being — like with... Read More
by Tim Girvin | Cool People, Motion Pictures | Jul 13, 2016
The Design of the Doc Savage Logo In GIRVIN’s history as designers for theatrical marketing and advertising, we’ve got legacy, a heritage of literally hundreds of motion pictures — starting with kickoff logo studies for Francis Ford Coppola’s “Apocalypse... Read More
by Tim Girvin | Concepts, Scent | Mar 25, 2011
Scents that celebrate urban experiences: the innovations of Comme des Garçons (and others) in fragrance concoction; there are fumes that might be called poisonous to some, others that live in the interpretation of city scents, industrially composed and material... Read More
by Tim Girvin | Brands, Concepts, Designers, Retail, Storytelling, Trends | Nov 21, 2010
All Saints Spitalfields | Soho (video from allsaints.com) Brand legacy, place, story, music Ever since All Saints Spitalfields launched in New York City, I was curious about the strategy of design. What’s the story? There is one, a part, here: It starts here,... Read More
