Search results for: brand-instinct/
by Tim Girvin | Brands, Concepts, Storytelling | Feb 27, 2014
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows... Read More
by Tim Girvin | Brands, Concepts | Jan 24, 2011
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your... Read More
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my younger years, being in the ramshackle melange otherwise... Read More
by Tim Girvin | Brands, Places, Storytelling | Mar 18, 2009
The concept of the personal brand, in place – what makes a city’s identity? Spending time traveling, as I have now, for the last three weeks straight, I’m now coming to the positioning of questioning my own identity, in the whirring of place. Where... Read More
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 10, 2011
(iPhoneZenBrush) THE CARTOGRAPHY OF DESIGN THINKING | Part two Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business applications for the iPad People fire brands — brands are created by people for people... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail, Storytelling | Oct 5, 2009
Merchandising, adventure, love of work. Some might call it flow, the idea of doing something that you really love, all the time. There are people like that that I’ve met — they just flow, in the happiness of the practice. What I wonder about is the concept... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 1, 2021
DESIGN AND RISK EVERY DESIGN REACH IS A RISK, IT TAKES COURAGE TO ADVANCE FROM ASKING QUESTIONS AND LISTENING TO OFFERING SOLUTIONS. THE GAUNTLET THROWN TO THE WORK IS THAT—IN ANY JOURNEY—THERE IS RISK. You’re presuming that you—brand person, design researcher,... Read More
