Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Storytelling | Feb 27, 2014
Defining locality and brand presence What is on the surface and lies beneath? I was walking in the dark — that, a metaphor unto itself — and looking on the street, with the light filtering and flickering in the wind-riven trees, casting quivering shadows... Read More
by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Artists, Brands, Cool People, General, Storytelling | Mar 23, 2009
Art Wolfe | Wikipedia imagery file The brand that is a living, loving being. Art Wolfe and I go way back — decades; but my personal relationship with him goes back further — into the recesses of my younger years, being in the ramshackle melange otherwise... Read More
by Tim Girvin | Concepts, Cool People, Human brands | Feb 17, 2010
Steve Jobs, iPad and the persona of innovation. In the past, I’ve explored the idea of the human brand, a persona driven organization type that focuses on the character of central leadership in defining brand approaches to enterprise and marketing expression.... Read More
by Tim Girvin | Brands, Concepts, General, Trends | Jun 21, 2009
Fred R. Conrad/The New York Times Warmth, affection, connection, community: physical social networks and emerging branding trends. It’s been suggested that the phenomenon of teenagers hugging has something to do with Michelle Obama. She hugs everyone.... Read More
by Tim Girvin | Artists, Brands, Cool People, General | Dec 14, 2008
This is the third in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Jan 22, 2015
In the Work of the Personal and the Intertwinement of Brand There is knowing and there is being. What do you know? And what do you — be? In the work of branding, looking for soul and truth, sometimes I feel like a kind of vampire hunter, looking for the real, the... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining.... Read More
