Search results for: retail
by Tim Girvin | Concepts, Storytelling | Jun 10, 2015
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke,... Read More
by Tim Girvin | Concepts | Apr 21, 2015
The Study of Watch Fullness, Surveilling the Terrain Around You. Really, what are you looking at? In the real construct of study, what are you really looking at? I look for allegory and metaphor, inspiration and insight in the journey of the day. Every day, a journey.... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 12, 2015
Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides... Read More
by Tim Girvin | Concepts, Human brands, Places, Storytelling | Feb 12, 2015
The Deep Sprint: If you’re going someplace, how are you paying attention? Brand journeys and explorations. I can remember a time — especially when my children were younger — that traveling was a cumbersome burden. Now, my children are onto their own lives, and... Read More
by Tim Girvin | Concepts, Cool People, Designers, Storytelling | Feb 10, 2015
Can you do that style? Earlier in my career [1976,] as a advertising studio illustrator, comp[rehensive] packaging artist, headline drafter [for rough ad layouts] and an occasional calligrapher, I got that line, as a request. “Can you do that style?” “Sure I can.” It... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 16, 2014
EBOLA AND BRANDING OR REBRANDING. I was talking to a GIRVIN colleague about the CDC’s management of the Ebola viral spread — from Africa, now stateside. That might be a question to rebranding [the CDC — to reliability,] as well. We’d talked about the legacy of their... Read More
by Tim Girvin | Concepts, Places, Storytelling | Dec 9, 2014
The Use of Writing as a Talismanic Device in Architecture When GIRVIN had an office in NYC, off 26th and Broadway, I used to walk around, looking in on shops and restaurants. I found a little curiosity shop, a dealer in ancient antiquities and I spied some familiar... Read More
by Tim Girvin | Brands, Concepts | Dec 2, 2014
Brands that give, brands that don’t. I was studying this wall-bound piece of type, and contemplated the unassuming air of its drawing — nothing too formal — outlined then in-filled in a casual, if not happily energetic manner. In the emotionality of typography, the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Nov 13, 2014
Is Your Brand Truly Open? I went into a shop that I was interested in, excited about — selling mostly Asian antiquities and art. The response was about as welcoming as a bucket full of ice water. I was looking at a site, and I tried to place some things in a “cart,”... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Nov 11, 2014
The Script of The Multi-Stroke Brush Lettering Old-style Grocery Signage Script When I began my career [1975,] I was a lettering artist, a sign-writer. I wasn’t a designer, I was more to a kind of tradesman. I had no idea about what design was, per se — I knew about... Read More
