Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Motion Pictures, Storytelling, Trends | Mar 26, 2012
Powerful ideas, invention and brand re-alignments, newly imagined. I’m looking for surprise, beauty, spectacle — designing it, looking at it, seeing it, extending that story — the telling of it. To tell anything, there has to be another — the... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Dec 5, 2011
Could the connectedness of one person to another, the perception of placement be — vibration? What is the vibe of this place? What is the vibe of you? What is the vibe of brand? It’s possible that everything circulates, pulses, surges on the nature of vibe... Read More
by Tim Girvin | Concepts, Interior Design, Places | Oct 28, 2011
FINDING THE HOT LINE, TO STORY AND SOUL I was walking the street, and came upon the asphalt and tar, street laying truck — with a sign that said: “POTHOLE HOTLINE.” If you find a pothole — call them, and they’ll fix it. I was more... Read More
by Tim Girvin | Concepts, Interior Design | May 13, 2011
Books as objects in the design of interior experience I like books. I like being in places with books. Libraries draw me. Bookshelves captivate me. I love books. There’s something interesting to spaces that have books in them — books enrich place. If the... Read More
by Tim Girvin | Concepts, Marketing 2.0, Storytelling, Trends | Aug 11, 2010
Wi-Fi ubiquity: Starbucks + new digital content. What if Starbucks created its own content for Wi-Fi users? Who cares? Concepts of wi-fi contrary concepts in New Dehli, India (Photo by Girvin, story) I say: no thanks. For years (going back a decade) the Cingular,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Apr 4, 2024
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts | Dec 4, 2019
BRAND SENSATIONALISM: HOLISTIC BRANDING AND SPHERICAL EXPERIENCE STRATEGY As in many studies of business, the notion of samurai strategy is most commonly evinced in “The Book of Five Rings,” written by warrior artist Miyamoto Musashi (宮本 武蔵, c. 1584 – June 13, 1645)... Read More
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How... Read More
by Tim Girvin | Concepts | Apr 16, 2010
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience — from the spirit of sleep, rest and... Read More
by Tim Girvin | Brands, Places, Storytelling | Sep 9, 2007
When you look, you find. In working on a brand development project in eastern Washington, I was walking their vineyard to get, literally, the lay of the land. And, I’m looking for what lies beneath, what lies inside the brand story. And in any brand development,... Read More
