Search results for: retail
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Concepts, Interior Design, Places | Jul 10, 2014
The inward and outward flow of brand experience design. I was trying to make a connection with a team, a brand, and — like most of you — I was on-hold, then waiting, then holding, then waiting — and finally; and I was passed along to another, who had no clue about my... Read More
by Tim Girvin | Brands, Concepts | Jun 24, 2014
The Outlook, the Lookout and Looking Out And looking in, to Brand Experience Design. As designers, we’re looking in, and looking out. And in our experience with brand management, it’s never, alone, only the looking in — the insights of inner seeing. But too, it’s the... Read More
by Tim Girvin | Cool People, Designers | May 29, 2014
ONE STORY, ONE PERSON It’s interesting how a journey in the life of a designer will take them out to the ends of many roads in their explorations — and those roads might lead back, to the very beginning from which they first found insight into the deeper meaning of... Read More
by Tim Girvin | Concepts | May 27, 2014
The Power of Person to Person I was working in San Francisco, walking the streets of Chinatown and contemplating the nature of the work that we all do. It’s a gate, to a bridge, a point of transition — from one step to another. And the portal to a person.... Read More
by Tim Girvin | Concepts | Sep 11, 2008
Exploring the journal as journey — and finding the truth in your self. Where are you going, anyway? What do you have to say for your self? Where have you been? What do you care about? And finally, given all that, what does it mean — to you, to others, to... Read More
by Tim Girvin | Concepts | Sep 4, 2008
IN THE 70’s. Or — HOW I WENT BACK TO THE ROOTS OF MY BEGINNINGS The 70s. That’s when I started working as a designer. And a lot of the early work is about supporting other agencies. Ad agencies. When I began — when I first started working... Read More
by Tim Girvin | Brands, General, Motion Pictures | Dec 12, 2007
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization... Read More
by Tim Girvin | Artists, Designers, General, Storytelling | Dec 31, 2007
1. How did you get your start? My start? Raw curiosity for one. That’s where it all started, that drove, and drives everything that I am made of. I am one that is easily enchanted by content. I can be ignited in a moment, if the right spark is there. A love of... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if... Read More
