Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Brands, Concepts, Cool People, Incubation, Trends | Jan 31, 2011
The designed space of innovation, design labs, incubation works and architectural evolution. Over time, working around the world and linking into innovation environments, the idea of designing a working laboratory for innovation is something that ranges from raw... Read More
by Tim Girvin | Brands, Concepts, Retail | Sep 22, 2010
Image: iPhone Defender As the world gets trickier, let’s think about products as self defense strategies. I’d written a while back, only days ago, about the idea of design strategy — DESIGN THINKING AT APPLE. Actually, I’ve no clue as to... Read More
by Tim Girvin | Brands, Cool People, Places | Jul 6, 2010
Home: the house where the heart is. Speaking of the idea of branding, and the heart of the matter, the idea of exploring the nature of spirit in place couldn’t be more intimate than a place that people call their home — a house, a place of holding and... Read More
by Tim Girvin | Brands, Interior Design, Retail | Mar 20, 2009
I found this story, and thought I’d post it. It’s from a couple of years ago, but it is still layered with details about how I see this store. I offer this grouping of images, shot at Apple’s new store in NYC on 5th and Central Park South, as a kind... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean.... Read More
by Tim Girvin | General | Dec 8, 2008
His Holiness the Dalai Lama Congratulates Barack Obama Exploring definition of trend, in action, in the pursuit of the new. “The works must be conceived with fire in the soul but executed with clinical coolness.” Joan Miro I’ve wondered about the... Read More
by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made... Read More
by Tim Girvin | Uncategorized | Oct 26, 2008
True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More