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by Tim Girvin | Uncategorized | Jan 19, 2008
Given some intriguing alignments, it’s time to consider film in the context of luxury storytelling. And there are two present time movements that speak to this abrupt emergence. And there’s a personal winding, to the concept of film making and luxury brand... Read More
by Tim Girvin | Scent | Jul 12, 2008
Exploring the renaissance mind of Lorenzo Villoresi: Scholarship, legacy and the genetics of exploration — a history of fragrance creativity. Sometimes you find a person that seems like someone you’ve encountered before. Perhaps in another life, another... Read More
by Tim Girvin | Concepts, Cool People, Designers, General, Places, Trends | Mar 21, 2008
For a number of years, I’ve been exploring the idea of patterning in design. Patterning in brand, patterning in architecture, patterned treatments in art. That ranges from the idea of using layering — and pattern — as a kind of subdued code in... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Oct 31, 2009
Better than a store, you can eat there: Microsoft Café Exploring a new conception from Microsoft, a café in Paris — to be short-lived, yet an interesting telling on the principles of relationship development. But, Windows 7? Imagery sources Like good... Read More
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;... Read More
by Tim Girvin | Brands, Concepts, General | Aug 26, 2009
Exploring the construct of brand, community, enterprise and the work that we do. I’ve been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a... Read More
by Tim Girvin | Brands, Concepts, General | Jul 13, 2009
Human brands | the spirit of brand development in the context of cause related marketing There is something to the travails of the human condition in communicating the benefits of solutions that many organizations attempt to express, in terms of the uplift that they... Read More
by Tim Girvin | Concepts, Cool People, Scent | Dec 2, 2011
IN THE SHADOW OF THE WIND, SCENT EVOKED, PERFUME DESIGNED ON THE BREEZE OF CONSCIOUSNESS IN THE BOOK, The Shadow of the Wind, written by Carlos Ruiz Zafón, there is a story, wrapped a story, hidden in a story — a book, among many books, hidden in a mythical... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Mar 5, 2012
Designing a brand around a legendary legacy John Carter’s legend story, at Disney, is relatively recent — but the Edgar Rice Burroughs’s saga spans back decades [1911] to its origination — for a relatively short-lived comics series [72 weeks ],... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely... Read More
