by Tim Girvin | Concepts | Oct 18, 2016
THE X-MARK AS SYMBOL What lies beneath: the nature of the x, the cross road, the crossing guard, the mark of the x and the magic of the nexus. MGM | screen site shot from handheld The symbolic allegory of the x mark. When I was in Bali, I was surprised by the...
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well...
by Tim Girvin | Concepts | Oct 6, 2016
Drawing Zen: Enso — Brush drawn Circles of Enlightenment. The strokes of concentration — markings and meaning. For more than 25 years I’ve been collecting zenga. Specifically, this collection is comprised of enso, brush-stroked entities of contemplation and the quest...
by Tim Girvin | Brands, Concepts, Trends | Oct 4, 2016
Cumular Thinking: Crowdsourcing minds and gathering the principles of cumularity Mist and collective examination of the mystery of ideas — The Cloud mind: the metaphor of fluent vapor — the clouded allegory in the context of computing, burgeoning creative, a...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2....
by Tim Girvin | Concepts, Storytelling | Sep 27, 2016
The Exploration of Personal Journey and Ritualizing Experience Getting to the soul of things. What is a thing? I’ve wondered about that. A thing. T H I N G O.E. Ãlthing “meeting, assembly,” later “entity, being, matter” (subject of deliberation in an assembly), also...
by Tim Girvin | Brands, Concepts, Storytelling, Trends | Sep 22, 2016
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their founding, their making, and the follow-on telling — community and...
by Tim Girvin | Concepts, Storytelling | Sep 20, 2016
The Icon of You — The Journey into The Other Those of us that have been around — out there, walking the woods, listening and looking, know the corvid clan…crows, rooks, ravens, jays, magpies and jackdaws. How could you miss them? They’re noisy. They have a point of...
by Tim Girvin | Artists, Designers, Motion Pictures, Trends | Sep 15, 2016
AI Design Strategies: Can AI work as Creative in the Movie Business? With the plethora of new AI development stories, how far can these applications stretch? IBM’s Watson thinks it can step in. I was studying some content on Adweek, about a new modeling for search and...
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Places, Retail, Trends | Sep 13, 2016
ARCHETYPAL SYMBOLOGY AND THE DESIGN OF PLACE Design thinking and the exploration of deep metaphors When I was working as a brand / design strategist on Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned and roving colleague there, Iain...
