Search results for: metaphorical thinking
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Storytelling | Feb 20, 2014
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided on the progression of the type, and page arrangement, turned in the... Read More
by Tim Girvin | Concepts, Cool People, Designers | Feb 6, 2014
I want to trust you, but should I? Do you trust me? Do I trust myself, my instincts — what’s true? Pondering trust and inspiration, I was thinking about Rei Kawakubo, foundress of Comme des Garçons, a hands-on woman entrepreneur, designer and innovator... Read More
by Tim Girvin | Concepts, Interior Design, Places | Nov 26, 2013
Designing for, and in, The Soul of Place For some, it might be the light of a room; for another, it might be the scent, for another — it’s the touch. And still another, it’s the vibe, as if there is a Spirit in the room. People contribute to the... Read More
by Tim Girvin | Cool People, Designers, Places | Oct 29, 2013
Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: “Care”? “Do more, because you can.”... Read More
by Tim Girvin | Concepts | Oct 25, 2013
What is Okay, anyway? I was thinking about the notion of OK, what’s that mean, really? The state of Okayness seems mediocre — it’s a condition where things are simply “all right,” alright. All is right? What’s rightness, a place of... Read More
by Tim Girvin | Concepts, Storytelling | Sep 24, 2013
Go You To The Shadow World? It’s never about what you see in clarity alone, but what lies behind the Light. Certainty is never assured in anything. As a designer, when I’m working on a project, or a photo shoot, a story, a piece of writing, I watch for the... Read More
by Tim Girvin | Concepts | Sep 19, 2013
The metaphor of the Rod, the Ring, the Line, the Circle. I think symbolically: when I try to find the answer to a problem, I draw it out. And for me, it’s that: “drawing it out.” Like a string, a line, a movement. A dance. The idea of a stroke having... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Aug 29, 2013
The Metaphor of the String I was thinking about the symbolism of weaving, having met with some weavers. Ephesus | Weavers Collective I watched them set the foundational warp, and then shuttling, back and forth, the patterning of the weft. It’s delicate work. And... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands | Aug 20, 2013
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transportation, targets, quotients and quotas. For us — and... Read More
