Search results for: innovation / CHANGE
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Brands | Jun 18, 2008
I was recently in München (May 2008) with my family visiting friends, and trying to decide where to go with our 8 month old after hitting all of the usual places. Our friends suggested the BMW Museum – and my first reaction was to suggest to Paul that he take... Read More
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story... Read More
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as... Read More
by Tim Girvin | Concepts, Cool People, Designers | Feb 6, 2014
I want to trust you, but should I? Do you trust me? Do I trust myself, my instincts — what’s true? Pondering trust and inspiration, I was thinking about Rei Kawakubo, foundress of Comme des Garçons, a hands-on woman entrepreneur, designer and innovator... Read More
by Tim Girvin | Concepts, Designers | Dec 23, 2013
The Journal of the Practice There is one thing we cannot forget, and that is memory itself. In 40 years of actively designing, working on design and writing and speaking on design practice and innovation, I recall the labyrinthine journey of that involvement.... Read More
by Tim Girvin | Concepts | Sep 19, 2013
The metaphor of the Rod, the Ring, the Line, the Circle. I think symbolically: when I try to find the answer to a problem, I draw it out. And for me, it’s that: “drawing it out.” Like a string, a line, a movement. A dance. The idea of a stroke having... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Aug 29, 2013
The Metaphor of the String I was thinking about the symbolism of weaving, having met with some weavers. Ephesus | Weavers Collective I watched them set the foundational warp, and then shuttling, back and forth, the patterning of the weft. It’s delicate work. And... Read More
by Tim Girvin | Artists, Storytelling | Jul 18, 2013
Billboarding, postering the story in the story in the story. [Imagery from PSFK] We’ve designed dozens of posters, an earlier legacy of work. But we love this Black Sabbath promotion, pointed out by Daniela Walker and “DaBitch.” As Daniela notes,... Read More
by Tim Girvin | Concepts, Storytelling | Jul 11, 2013
Design thinking deep metaphors When I was working as a brand / design strategist at Procter & Gamble, on brand innovation, I’d partnered with a closely-aligned colleague there, Iain Douglas. We talked about, and worked on, the layering of ideas — of... Read More
