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Project: Metro Deli

Metro Deli The Challenge Mustarding the forces Executives at USFoods were looking for a prototypical delicatessen concept that could be integrated into new shopfronts and shop-in-shop delicatessens that would proffer USFoods products, as well as service arrangements...

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Blog: BRANDSPIRIT

The study of the Fifth Century Legacy of Chinese Painting Scholar, Practitioner and Theorist: Hsieh Ho “Energy is eternal delight”. William Blake Earlier in my career, decades back, I was exposed to the study of classical Chinese art theory and its applications to...

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Project: Marta Montenegro

Marta Montenegro Marta Montenegro is a business woman, financial strategist and entrepreneur from Venezuela, that moved to the United States as an attaché for the Venezuelan embassy, as well as a Latin American journalist and editor. Being a committed fitness advisor...

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Project: Idahoan

Idahoan If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for...

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Project: Spa Joule

Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...

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Project: Harvey Nichols

Harvey Nichols How do customers understand brand legacy and storytelling in retail experience design? Procession, heritage, innovation and brand symbolic connections to reach into the imagination of visitors. Harvey Nichols, a luxury brand group founded in 1813, a...

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Project: Shiseido

SHISEIDO The Challenge A time-honored brand looks towards the youngest GIRVIN has been associated with a variety of design programs for Shiseido in Tokyo and New York. One of their preliminary launches, for the children and baby care retail environment was Angel Dew....

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