Search results for: steve jobs
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Mar 21, 2010
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What’s behind the i? As an Apple evangelist — a missionary, perhaps — (a student) for me it’s been about the exploration of brand legacy. I go back with Apple,... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 11, 2011
“Making a dent in the universe” — the drawn gestures of innovation and design strategy. We have a winner! The 10 billionth app, Paper Glider, was downloaded by Gail Davis of Orpington, Kent, in the UK. As the grand prize winner of Apple’s 10... Read More
by Tim Girvin | Brands, Concepts | Jun 7, 2010
Technology, attunement to content, the iPad and new modeling of computing place. I started writing this missive a couple of weeks back, and it would appear to becoming a reference of increasing topicality. Even today, a detailed overview of the challenges of an... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in... Read More
by Tim Girvin | Brands, Concepts | Nov 12, 2011
The Script of Screen | Macintosh logos, the Finger Stroke and the iDesign Environments iPad, iPhone, Air or Paper: drawing words like music Calligraphy, Steve Jobs and the Macintosh When I was working with Steve Jobs, the first job was drawing for, and with, the... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just... Read More
by Tim Girvin | Cool People, Human brands, Retail | Aug 21, 2012
How did that happen? Love, love, love. The best brands in the world move past the nature of conventional commerce relationships, it’s far beyond mere exchange of cash and product; it’s emotional and exhilarated — they are, like other love brands,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Dec 15, 2015
BRANDFIRE | Conceptions of Passionate Brand Leadership Exploring the detailed visioning of leadership in brand management. This article appeared in the June issue of Arcade | Architecture and Design in the Northwest. Fire. BRANDFIRE | A culture of passion What lies... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Brands, Concepts, Retail | Aug 4, 2016
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and... Read More
