Search results for: metaphorical thinking
by Tim Girvin | BRAND MYSTICISM, Storytelling | Oct 9, 2019
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN’s study of design, as a legacy, goes back 5000 years. As a... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail, Trends | Jan 29, 2020
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that could guide consumers, renovate places and simplify guest movement and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Marketing 2.0, Retail, Storytelling | May 31, 2023
Yesterday, NYC, I had a meeting with a friend, client and global consultant to shopping and retail design trends. She and I worked together on her brand, client relationships, and have spoken together in panels for various summits around the US as well as France.... Read More
by Tim Girvin | Brands, Storytelling | Jun 15, 2021
SOMETIMES YOU GO BACKWARDS IN TIME TO GO FORWARDS TO THE FUTURE. AND THE SYMBOLISM OF THE INTERLOCKING CHAIN OF MANY STORIES FORMS THE TRAIL OF A TALE, A NARRATIVE THREAD—WHICH COULD BE FROM THE PAST, WHICH COMES TO THE PRESENT, WOVEN IN THE INTERLINKED... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Mar 4, 2020
THERE’S A BRAND THAT YOU KNOW, ONE THAT IS CLEAR, CLARIFIED—YOU KNOW WHAT IT STANDS FOR. AND THERE IS A BRAND THAT IS FOGGED—IT’S UNCLEAR, VAGUE AND FORMLESS. WHICH DO YOU HAVE A RELATIONSHIP WITH? What is a brand? It’s a marked enterprise that has a coherent link... Read More
by Tim Girvin | Artists, Scent | Jul 6, 2008
Studying the world of Brian Eno: scent, strategy, music and environment in experience design and contemplation. Image Copyright, Apple Computer, Inc., © 2008, all rights reserved. “Humans are capable of a unique trick: creating realities by first imagining them,... Read More
