Search results for: metaphorical thinking
by Tim Girvin | BRAND MYSTICISM, Storytelling | Oct 9, 2019
WHY WOULD YOU LOOK BACK, TO GO FORWARD? THE PATTERNING OF THE LONG TIME: WHAT IT MEANS FOR DESIGN, BRAND AND ENTERPRISE. As designers, our entire history is just that: going back, to go forward—in GIRVIN’s study of design, as a legacy, goes back 5000 years. As a... Read More
by Tim Girvin | BRAND MYSTICISM, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 19, 2018
EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail, Trends | Jan 29, 2020
BRANDCODING® EXPERIENCE DESIGN Designing environments with brand language and patterning built into the experience design strategy. What if there was an intention to create a pattern language that could guide consumers, renovate places and simplify guest movement and... Read More
by GirvinIT | Storytelling | Nov 13, 2024
Dome Symbolism, kinæsthetic CX design strategies The View from Below and Perspectives of the Sky Rim I’ve been to three places where the architecture of the ground—the footprint of the structure—is remarkable, but the study of the built sky above it is far more... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | Artists, Scent | Jul 6, 2008
Studying the world of Brian Eno: scent, strategy, music and environment in experience design and contemplation. Image Copyright, Apple Computer, Inc., © 2008, all rights reserved. “Humans are capable of a unique trick: creating realities by first imagining them,... Read More
by Tim Girvin | Interior Design, Places | Sep 27, 2024
As you walk a journey—there are symbols in the path of your stride. As a person that has history in building places, thinking design in destinations, I tend to think about everything as a migration of symbolic content. Surely, simply, contemplate walking in a door—you... Read More
by Tim Girvin | Designers, General, Motion Pictures, Storytelling | Mar 1, 2009
The line between the story, the visualization, the brand. Story — told. Story — visualized. There’s a thread that runs between the original telling, and the next telling in story — and the next, and the next, and the next. One person tells a... Read More
