Search results for: jeff koons
by Tim Girvin | BRAND MYSTICISM, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
by Tim Girvin | Uncategorized | Oct 17, 2011
NASA the second of two observations | brand, metaphor, retail Designing a strategy of creative intelligence: the unconscious design, design thinking and the mystery of myth 2010, Dawn Clark AIA, LEED AP and I’d visualized the idea of building an Amazon retail... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 26, 2011
EXPLORING BROADCAST IDENTITY DESIGN IN THE CONTEXT OF POLITICS, KELSEY GRAMMER AND STARZ NEWEST SERIES: BOSS EARLIER IN THE YEAR (2011) OUR TEAM was asked to build identity treatments for “Boss.” This was the first time we’d connected with Starz, for... Read More
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
