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by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in... Read More
by Tim Girvin | Concepts, Motion Pictures | Oct 19, 2009
Customized type face design, font development and motion picture design Over the course of the last 3 decades, Girvin has designed literally hundreds of identity design strategies with hand-drawn typefaces for motion picture main titling design, one sheets, posters,... Read More
by Tim Girvin | Concepts, General | Oct 18, 2009
The real of the senses: a journey into the heart of the book, experience design and the librarian instinct of content. I won’t pretend to be a scholar on this matter, let alone offering anything but the obvious. But this past week, working in Bend, speaking at... Read More
by Tim Girvin | Brands, Incubation, Storytelling | Oct 12, 2009
Brand strategy in cause related marketing Every brand begins with a human, and that sense of the “human-ness” is aligned with intentionality. Humanitarian brands — those which espouse the notion of aid for other human beings — are intentionally... Read More
by Tim Girvin | Brands, Concepts, Cool People, Retail, Storytelling | Oct 5, 2009
Merchandising, adventure, love of work. Some might call it flow, the idea of doing something that you really love, all the time. There are people like that that I’ve met — they just flow, in the happiness of the practice. What I wonder about is the concept... Read More
by Tim Girvin | Brands, General, Retail, Trends | Sep 20, 2009
Go back to the brand | The 60s and finding brand patterning, resonance, reminiscence. Recently, I’ve been going back. I’ve gone back to wearing clothing that ranges back decades for me, yet is still inherently simple and classic: open 100% cotton shirts;... Read More
by Tim Girvin | Concepts, Cool People, General, Marketing 2.0, Retail, Storytelling | Sep 13, 2009
A brand that returns to the heart of design in the recollection of story. In the midst of automobile industrial travails, bank ruptures and dreadful vistas for new car sales, the new G.M. Chevrolet Camaro “sex machine” is changing the tidal surges of... Read More
by Tim Girvin | Concepts, General | Sep 11, 2009
The wheel brandstory: art brand or brand art There’s an art to brand, and brand to art — I’ve noted that idea before, in the work of Koons. But this story is different — and if you go no further, then at least look at this link: Anyone savoring... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 7, 2009
Designing the brand as an excursion into the extraordinary: imagination and digital place-making in adventure. Girvin has thrived — and designed — for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More