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Blog: FEELINGNESS

The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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Blog: All that Wander

ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, the questing strategist invariably finds that — besides the fundamentals of commerce — there are deeper values to the work: there is a...

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Blog: The Luxury of Authentic Brands

The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true...

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