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Blog: Letter Mist

The Character of the Alphabet and the Maze of Knowing, the Real and Uncertain. What’s real, anyway? And — to the question of “any way, which?” what is the right “reading”? There’s a mystery in the alphabet — one, ages...

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Blog: What lies beneath

Exploring the construct of brand, community, enterprise and the work that we do. I’ve been a designer for a long time; and working in the creative space is in my blood. My mother was a painter, an artist in every sense of the world, the word. My father is a...

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Blog: Cindy Gallop

I found this word, and thought of you, Cindy. Nice spending some time with you, exploring your ideas and home, there on 23rd, NYC, looking out to the sunny side of the street, from a dramatically darkening interior. A silky lingerie interior that, in its inherent...

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Blog: FEELINGNESS

The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look...

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Blog: BRAND STRATEGY AND TIERED ENGAGEMENT

YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:...

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