Search Results

Search results for: human brands

Blog: The Brand: Sweden

Flag image: Wesleytb Number one in the world It’s interesting to examine the idea of Sweden being exceptional. Having worked there, I can tell you that it’s truly unique. The people. The brands, the efforts of their enterprises and the quality of their...

Read More

Blog: Hospitality: state of brands

What is the brand of place? I’ve thought, long and hard, about the idea of brand in place. Moreso, the concept of the contained generosity, in sharing, and the nature of the host, the hostess, in creating a place of content — made; that is: if...

Read More

Blog: Stories That Feel

BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building One, downtown Cincinnati, Procter&Gamble. What we thought then was...

Read More

Blog: Start-up Wisdom

Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and...

Read More