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by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with... Read More
by Tim Girvin | Concepts, Retail, Trends | Feb 21, 2010
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We’ve been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression... Read More
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of... Read More
by Tim Girvin | Brands, Concepts, Human brands, Retail | Feb 5, 2010
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There’s a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 27, 2009
GIRVIN: the early discovery of calligraphy and typographic design: stories, differentiation, craft and beauty. I had an early experience, a blessing, as a designer, working in NYC for the grand luminaries of design. Late 70s. What that meant was courage, perhaps more... Read More
by Tim Girvin | Designers, General, Motion Pictures, Storytelling | Mar 1, 2009
The line between the story, the visualization, the brand. Story — told. Story — visualized. There’s a thread that runs between the original telling, and the next telling in story — and the next, and the next, and the next. One person tells a... Read More
by Tim Girvin | Brands, Motion Pictures | Jul 1, 2011
Exploring the legacy of a typographic design, embedded in the minds of millions. The above image, from Tintin, comes from the current site / launch of Spielberg and Jackson’s pre-launch strategy of the storytelling of Tintin. Working with Nancy Goliger, former... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Cool People, Storytelling, Trends | Aug 15, 2011
EXPLORING FEMININE LEADERSHIP The power of the feminine principal I’ve been working with three (new) clients, all women, whose names shall be held in reserve, for now — but it’s interesting to contemplate the character of the feminine, when it comes... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, Human brands | Jun 17, 2011
Seeking the fiery passion of inspiration: Tom Peters, August 31, 1997 I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there... Read More