Search results for: DESIGN THE SIGNATURE
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care... Read More
by Tim Girvin | Concepts, Designers | Apr 1, 2014
Wonderment and Wow. I realized that for me, the sense of wow, and the state of wowness, suggests the bridge to wonderment. I’ve written about wow in the past. Wow is a Scottish word from the 1500s — and it links to amazement. One might suggest that to be... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers | Jan 30, 2014
The Stroke of The Hand, Like Touch, Says It Real. Best From The heart. Touch me. Touch you. Hello & Good bye from me. When it’s time to say goodbye, it is, truly — “parting is such sweet sorrow.” And, the expression of sorrow isn’t... Read More
by Tim Girvin | Motion Pictures, Storytelling | Feb 28, 2011
The spirit of the cowboy, evinced in brand identity. The notion of identity speaks to a holistic rendition of story — graphically drawn: sensately experienced. Brand identity is the nature of defining visually — as a start — then fully unfolding the... Read More
by Tim Girvin | Brands, Storytelling | Sep 14, 2010
Holistic brands: Tabasco and the nature of geographic reference. Brands with a story that are linked to place. I’m looking for True Brands. What I seek is: A story. A person. An offering. Integrity in the making. Care fullness — in the distribution. And a legacy that... Read More
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
