Search results for: innovation / CHANGE
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Brands | Nov 4, 2019
DESIGNING BOOKS AROUND THE CONTEMPLATION OF THE MOMENTARY It’s been said that haiku are the quintessentially delicate framings of momentary meditations on instances of fleeting revelations, tripartite in two ways: three meditations, as well as kigo (Japanese,... Read More
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Nov 6, 2019
IN THE QUEST FOR ENTERPRISE, BRANDS ARE INTIMATELY LINKED TO THEIR MAKERS In the journey of brand development, in the work that creators build in the envisioning of products usually aligns their personal character in the mix of their making. That is, brand DNA is... Read More
by Tim Girvin | Brands | Apr 24, 2019
GO DEEP IN THE QUEST[ION] ––––––––––––––– IN THE ADVENTURING FOR THE DEEPER INSIGHT: WHAT IS BEHIND, WHAT’S BENEATH? WHAT’S BELOW THE EASILY SEEN THREAD OF AN IDEA? WHEN YOU’RE LOOKING—HOW ARE YOU LOOKING? IN THE LEGACY OF EXPLORATION, LOOKING FOR INSIGHTS,... Read More
by Tim Girvin | Brands, Places, Storytelling | Feb 27, 2019
DESIGNING PLACES: EXPLORING THE DEEP METAPHORS, SYMBOLS AND ARCHETYPES IN PLACES MADE RETHINKING EXPERIENCE STRATEGY In the journey of designing guest enchantment pathways, customer experience procession, there is one path to consider—step by step, what is the... Read More
by Tim Girvin | Artists, BRAND MYSTICISM, Cool People, Designers, Storytelling | Nov 28, 2018
CONCEPTIONS OF ITINERANT LEARNING—EXPLORING THE “GO THERE, GET OUT OF HERE” MODELING OF EDUCATION. “YOU COULD LEARN MORE IF YOU ACTUALLY WENT THERE.” I was talking to an LA team on my traveling, vagrant-based approach to learning—leaning-in to learn by... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Places, Storytelling | Jan 17, 2018
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the form of signs — and as placards, they offer a storytelling of color,... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the... Read More
