Search results for: human brand
by Tim Girvin | Brands, Concepts, Cool People | Sep 18, 2009
The Duke Study on brand, imagination and the impression of self. It’s been pointed out that seeing Apple’s cool logo makes you feel more creative and smarter. And it’s not only about that — how you feel — but how you act. That’s an... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | Brand Mysticism, Brands, Human brands, Storytelling | Mar 8, 2023
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their planting, the foliation and the nodality of their evolutions. And finally,... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers, General, Human brands | Oct 1, 2010
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non — the idea of more big YSL logo... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 10, 2019
THE CARTOGRAPHY OF DESIGN THINKING | Part Three Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging... Read More
by Tim Girvin | Brands, Concepts, General | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her... Read More
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of... Read More
by Tim Girvin | Brand Mysticism, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | Brands, Concepts, Retail | Aug 4, 2016
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be learned, listening makes for the best course of cumulative action. Learn and... Read More
