Search results for: attention
by Tim Girvin | General, Motion Pictures | Jul 8, 2007
Probably the wrong wave, I’d imagine. But that’s the point of the story to be told. And let’s tell that story. I’d propose that the notion of banning a film because of some ongoing promulgation by Tom Cruise, about his personal... Read More
by Tim Girvin | Brands, Cool People, Designers, General, Luxury, Storytelling | Jun 23, 2007
Tom Ford | The hand speaks Tom Ford sees, feels and creates what’s right for him. I went back to Tom Ford, on Madison Avenue. This time, to meet with Shirin Von Wulffen; I’d worked with her at Yves Saint Laurent. Now she’s the publicist for Tom Ford... Read More
by Tim Girvin | Cool People, General, Luxury, Places, Retail | May 22, 2007
I’ve been tracking Tom Ford’s work closely, from before our YSL days. I loved that work, working with you…and it was great learning more about the man, the history ( all of them ) and the characters that emerged in the brand. Not sure where... Read More
by Tim Girvin | Concepts, Luxury | Aug 11, 2006
Let’s start at the beginning point of our earlier conversations; branding is about people. It’s not merely about the growth figures; there’s no growth if people don’t get the story. The real point, however, is about what luxury means; yes –... Read More
by Tim Girvin | Brands, Retail | Apr 11, 2024
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the... Read More
by GirvinIT | Brands, Concepts | Jun 12, 2024
There’s a word that GIRVIN uses as a way to define the thoughtful design of brands in the context of a 360º sentience—experientiality. It’s a spherical watchfulness—in one classical reference, keep your “head on a swivel, watch your six” way of approaching a place,... Read More
