Search results for: messaging
by Tim Girvin | Brands, Cool People, Designers, Retail, Storytelling | Sep 13, 2012
I was thinking about the bridge between shelf presence, art and content. Earlier in my life, I made a connection with a collective of people that related — gathered round — the work, the inspirations, of a man named Ben Shahn. Mr. Shahn was very famous,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers | Jan 18, 2012
Design, brand foundations and Silicon Valley: opening the channels to brand origination. “I know that there’s a story here, but how will people get it? What is the story, what’s cool about it — and why would anyone care?” I was thinking... Read More
by Tim Girvin | Concepts, Places, Retail | Dec 7, 2011
QUICK SERVE ACCELERATION FOR INTERNATIONAL FOOD & BEVERAGE Spending time working and traveling in Europe, it’s invariable that there would be new insights that might be still unseen in stateside venues. As the food experience in quick serve restaurants... Read More
by Tim Girvin | Concepts, Retail, Storytelling | Dec 5, 2011
Could the connectedness of one person to another, the perception of placement be — vibration? What is the vibe of this place? What is the vibe of you? What is the vibe of brand? It’s possible that everything circulates, pulses, surges on the nature of vibe... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 10, 2011
(iPhoneZenBrush) THE CARTOGRAPHY OF DESIGN THINKING | Part two Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business applications for the iPad People fire brands — brands are created by people for people... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,... Read More
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Oct 4, 2011
Stories, myths, legends, tales — the link to humanity If there’s a story about a person, which might be a legacy, a family, a product — a brand — who’s telling it, and who cares? There are chains, coils, rings that sync and bridge the... Read More
by Tim Girvin | Concepts, General, Storytelling, Trends | Sep 23, 2011
Being a teacher, there’s the line in the sand — the pass: it’s okay; the fail: it’s not. It is the yes, the no — it’s alright; it’s not. Being a strategist, a designer, a writer, plying the work of creative intelligence... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as... Read More
by Tim Girvin | Storytelling | Aug 8, 2011
WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD: YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. The point might be that the call is... Read More