Search results for: brand storytelling
by Tim Girvin | Concepts, Places | Dec 5, 2024
Of course, as a brand person, a place-maker—as you are—we’re thinking: “if you’re not here, and not over there, then where are you? Do you know where you are? Or are you nowhere?” I’ve been talking A LOT about placemaking—and planning spaces, making places—since I’m... Read More
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in... Read More
by Tim Girvin | Brand Mysticism, Concepts | Feb 24, 2022
THE SIGILLIC SOLUTION In the journey of brand design and identity, there is the high road, the first summit, the easier vista—the outreach of an accessible view and foundational story: “it’s beautiful, so this must be a beautiful brand.” And then there are the deeper... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 17, 2019
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the... Read More
by Tim Girvin | Brands, Concepts, Human brands, Retail | Feb 5, 2010
Attitude, growth, solutions, strategy, design, charisma, trend leadership and responsiveness. Brands that live and brands that die. There’s a curious challenge in the realm of celebrity brand development. Some evolve happily, growing, selling up, selling out and... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Dec 12, 2017
WRANGLER®, BADLANDERS AND COWBOY SPIRIT. DESIGNING BRANDS AROUND AMERICAN COWBOY ETHOS. I noted the Wrangler event in Vegas [now running] and it reminded me of my journeys into farm-work, bull riders and cowboy culture — here and abroad. We have deep history in the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean.... Read More
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Concepts, General | Sep 11, 2009
The wheel brandstory: art brand or brand art There’s an art to brand, and brand to art — I’ve noted that idea before, in the work of Koons. But this story is different — and if you go no further, then at least look at this link: Anyone savoring... Read More
by Tim Girvin | Brands, Concepts, General | Aug 24, 2009
Studying the context of intuition in branding When we’ve had the opportunity to explore the notions of testing — locally, nationally, internationally, even in micro-community and localized interceptions — it’s interesting to consider what is... Read More
