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by Tim Girvin | Brands, Cool People, Retail, Trends | Jan 27, 2010
Firescript: the hand, the drawing, the gesture and a legacy. I’ve got history on the concept of the tablet. Friends of mine, running hardware design at Microsoft – I told them – what about the idea of showing the art of what this hardware could be?... Read More
by Tim Girvin | General, Motion Pictures | Jan 15, 2010
The sense of time in brand: chronology, palaeography and theatrical accuracy. There are a grouping of writers that explore the concepts of typographic design and motion pictures. I’m one. While the notion of typographic precision, in design, is some what of a... Read More
by Tim Girvin | Brands, Marketing 2.0 | Dec 31, 2009
$12 Billion gone and running. What next, for Tiger Woods? “He is something supernatural.” – Tom Watson I’ve been fascinated by the dynamics of leadership. What happens in the center, emanates. The longest shadow falls from the top.... Read More
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be... Read More
by Tim Girvin | Concepts, Storytelling | Dec 11, 2009
The Collection of Books, the Library as a Place of Sensual Imagining. I’ve been writing about the concept of the book in a multiplicity of layers. I see the book as being a deeper metaphor than merely the concept of a series of paper flanges that leaf, loosely,... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Artists, Brands, Concepts | Nov 21, 2009
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial... Read More
by Tim Girvin | Concepts, Motion Pictures | Nov 16, 2009
What’s the connection to the notion of world-ending sagas? Why? I’d venture that there’s a fascination with the idea of the end of the world — people are attracted to it — and the question might be: why? Why would the world end —... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never... Read More
