Search results for: truth be told
by Tim Girvin | Brands, Concepts, Designers, General, Interior Design, Luxury, Places, Retail, Storytelling | Dec 2, 2008
Exploring integrative identity and developmental work on the House of Orange, Valentino, Bardessono and Harvey Nichols | Jakarta — logo story in brandplace and other case studies. There’s an implication in the current realm of testing behavorial study,... Read More
by Tim Girvin | Concepts, Places, Retail, Scent, Storytelling | Nov 24, 2008
Exploring the heart of the premise — what promise told, in retelling retail in the ancient markets of the world? What story, better — once spoken, twice told, thrice sold? I’ve been wandering the streets, the souks, the markets and the old sections... Read More
by Tim Girvin | Brands, General | Mar 26, 2007
Sometimes there’s a sense that we look at a brand one way, and there’s a potential for it to be tipped another way; and that can be a good thing. We need to be ready for that, mind full of tipping spaces that will transcend or evolve expression to a... Read More
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Dec 6, 2023
Your name is your apex point of recognition—it’s the first thing that your audience sees and hears—it’s the hello: “my name is, here’s what I do. And here’s what I can do for you.” We know naming. GIRVIN has a quarter century of active naming experience, with a... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to... Read More
by Tim Girvin | Concepts | Oct 20, 2022
INSPIRATIONS FOR CREATIVE ACTION, MESSAGING AND DESIGN | THE DEEP STORYTELLING OF THE SEA When I was a child, growing up in Spokane, there would be the occasional parental inquiry—“it’s time for the Opera—a vacation, and where would you like to go?” I had an answer,... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | Concepts | Jan 4, 2022
GIRVIN IDEATOR® NEW BRAND DEVELOPMENT, INNOVATION AND NAMING. There are two sides to the issue of a name—one is “hey you, what’s your name?” Or, “my name is…” The other is, “I call your name…And I know your truth, you are mine.” One might say that the ancient strategy... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts | Jul 24, 2020
EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one, the course of the last number of years since... Read More
