Search results for: messaging
by Tim Girvin | Cool People, Designers, Places | Oct 29, 2013
Small signs that tell a big story Environmental messages in place-making What if, when you came around the corner to a place in your office and there was a delicate message, reminding you of something, like: “Care”? “Do more, because you can.”... Read More
by Tim Girvin | Brands, Cool People, Retail, Storytelling | Jul 30, 2013
When You Get Out There. For the Curious, More Can Be Found. Doors opened, entries walked, the pilgrimage taken. When you get out there, closer to the heart of the story, the feeling of it: the place, the brand, the people, the story, can be found. For nearly 20 years,... Read More
by Tim Girvin | General, Places, Retail, Trends | Jun 20, 2013
A Place has a Pattern, a Brand has a Chromosomal Character, That is Evinced in Visual Language; and so too, Language is a Patterning. I’m looking for patterns; I’m always looking for the patterning of things that I know on the surface, and the patterns and... Read More
by Tim Girvin | Brands, Storytelling | May 20, 2013
Telling the story by hand and meditation. I can recall designing and writing out a phrasing by Michelangelo Buonarroti, “By hand, which follows mind and meditation.” It’s actually a telling that follows a longer contemplation: “The best of... Read More
by Tim Girvin | Concepts, Storytelling | May 6, 2013
AND THE ATTENTION TO DETAIL, IN THE SPATTERING OF INSPIRATION. When I was in college, I taught workshops to help my payment of the tuition, along with support from my family. I used variously colored butcher paper to do that — pulled, ripped out and sheared on a... Read More
by Tim Girvin | Concepts | Mar 27, 2013
The Scribing of Design Thinking The word scribe to script, as a verb, is a “scratching, a scribble, a marking.” Describe comes to mind, for in that scratching, definition and articulation of idea becomes manifest. It comes right back to the very nature of... Read More
by Tim Girvin | Brands, Cool People, Interior Design, Places | Mar 18, 2013
Making a Statement of Identity in the Procession of Experience. Sometimes, as a designer, one cuts to the chase and puts the story right there, out in front. Big. So too the dynamism of Scott Brownrigg’s designed installation of monster identity in the... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
by Tim Girvin | Concepts, Storytelling | Dec 3, 2012
The crafted design of layered stories, the mischief [and surprise] of what is unseen, and hidden — and the obvious ploy to plotted attention: the art of intentional concealment, personal secrets [held and shared], storytelling explication and the unfolding of... Read More
