Search results for: human brand
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Brand Mysticism, Brands | Feb 26, 2020
BRAND TOUCH: SENSUALITY AND THE IMPLICATIONS OF SENSE IN THE VIBRATION OF BRANDING When you think about it, would you describe yourself as a sensualist? Would you call yourself sybaritic? Do you indulge in exploring sensation? You’re a…voluptuary, bon viveur,... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 19, 2017
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark.... Read More
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Mar 13, 2019
A CLOUD OF MINDS, CROWDSOURCING IDEAS, INNOVATIONS AND DIRECTION: WHERE COULD YOU GO? AND HOW COULD YOU GET THERE? CUMULARITY AND MUSICALITY: THE THUNDERSTORM OF MINDS, A MUSICAL WHORLING TOWARDS THE NEW: NIMBUS NIMBLE, TORNADO TURNTABLE, STRATOS STRATEGY: I’ve... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Motion Pictures, Storytelling, Trends | Aug 30, 2009
Exploring the fashionability of the preternatural (brand) Lina Leandersson | “Let the Right One In” Magnet Releasing I’ve made some observations in the past, about the patterning of doom — the idea that in the midst, or in the emergence of... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail, Storytelling | Dec 1, 2021
IN THE JOURNEY OF BRAND DESIGN, IT ALWAYS COMES DOWN TO MEANING, MEMORY AND SENSATION. We’ve been working around the brand frontline for 4.5 decades. There are a string of alignments that emanate from that succession that are the core questions that always come to... Read More
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Jun 28, 2010
I can remember when my daughter Madeleine, during the 1980’s, first encountered our first Macintosh computer. Just like that — the above. Interface, holistically, can be enrapturing. It’s becoming hard not to write about Apple. The love of the brand... Read More
