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by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping... Read More
by Tim Girvin | Brands, Concepts, General, Retail, Trends | Dec 13, 2010
Exploring the concept of clustered retail — microshop villages Brand, story, the hunt and connection — a nexus of inspiration and ideation In my circulation in Seattle and NYC — two places where Girvin offices are — I find the wandering way to... Read More
by Tim Girvin | Brands, Concepts, Human brands, Trends | Nov 19, 2010
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied this phenomenon from... Read More
by Tim Girvin | Artists, Concepts, Cool People, Designers, Places, Storytelling | Oct 26, 2010
Women are the world; art, archetype, anonymity and the TED prize 2011. Portrait of JR. Courtesy © Christopher Shay If you don’t have time, just watch this. I’m sure you’re on the list, the TED list, and you get their mailings. If not, you should.... Read More
by Tim Girvin | Brands, Concepts, Places | Oct 13, 2010
Mapping concepts of gaming procession and built design: exterior brand experience storytelling (what’s this place about?); entry into the gaming world; sequencing gaming technology (red circles) for luck perceptions; creating visible targets for more hospitality... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 12, 2010
The wave, the ripple, the droplet, the metaphor — exploring allegorical symbolism in brand and business strategy. The idea of water is a metaphor that has consistency to the notion of exploring how people connect with each other: touch, connectedness, stories... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Nov 9, 2009
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed... Read More