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by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,... Read More
by Tim Girvin | Uncategorized | May 25, 2008
The design heritage of the Indiana Jones franchise. Reaching back into the deep territory of my imagination — and my history as a long-running movie goer, I stride the aisles of Fox Theater, downtown Spokane, the 60s — and riding the buses alone, seeking... Read More
by Tim Girvin | Artists, Brands, Concepts, Cool People, General, Luxury, Scent, Storytelling | Apr 5, 2008
The power of two, of community, relationships in development — and the world of fragrance. I’ve written about scent — working in that brandspace, contemplating the spirit of fragrance in the worlds of commerce, personality, travel, integrated... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Trends | May 26, 2009
Marketing sex, retail and the recession There’s been a dire downturn, underlining the bleakly obvious. And it’s been down for everyone — everything — everywhere. All markets — and each of us — everyone’s been affected,... Read More
by Tim Girvin | Concepts | Feb 15, 2010
The nature of the scripted hand, gesture and the fluent link to the mind I was talking to Steven Heller, the former Creative Director of the New York Times, and a person of astonishing connections and scholarship in the real of the history of design, author of more... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Feb 14, 2010
Global brand erection: the next position(ing) Okay, so it’s Valentine’s Day — some levity, please. I do have a curiosity about the marketing of sex and the relations therein. It’s a tough challenge, a complicated demographic positioning, albeit... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Scent | Feb 13, 2010
An emerging positioning: be a man, smell good. During an earlier brand development and product innovation program at P&G, Girvin created a product that was designed to speak to young men — and those just following behind, the tweens, to explore and build on... Read More
by Tim Girvin | Concepts | Feb 8, 2010
Exploring the concept of storytelling, and the nature of attentive reception: brand, life and design. If you’re telling a story, brand related or otherwise, who’s paying attention? Returning from a design summit, in Florida, there was a series of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
