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by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Concepts, Retail | Nov 1, 2009
Exploring tiny market communities and micro retail — small shopping is beautiful While I’ve (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their... Read More
by Tim Girvin | Brands, Concepts, Trends | Oct 26, 2009
What if your brand is about a cause? What if your brand is humanity? What if your real messaging reach is love? This is an overview of Girvin’s strategic thinking about the nature of humanitarian and cause-related branding strategy and tactics. There have been a... Read More
by Tim Girvin | Artists, Cool People, General | Oct 24, 2009
The mystical character of a man, a letter and an inspiration For a long time, I’ve been exploring the realm of the mysterious. Perhaps my whole life. But mystery is something that speaks to the character of that which is merely unseen. It is what is hidden.... Read More
by Tim Girvin | Brands, Retail | Oct 23, 2009
Image from TechFlash Taking pictures of Microsoft’s opening retail with iPhones. Sometime back, a friend of mine offered to introduce me to the new leader of Microsoft retail. I won’t mention either name, since it’s pointless now — I never... Read More
by Tim Girvin | Brands, Retail | Oct 20, 2009
Exploring brand, story, reconnection in community 10 | 1909 > 10 | 2009 There are a variety of moves, to the motion | notion of celebration in the anniversary of actions in legacy. An anniversary can be a month, a half year, a year, or two, five, ten, twenty five,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Storytelling | Oct 11, 2009
Brand strategy exploration: Yves Saint Laurent | Girvin: 2007 For a presentation on entrepreneurship, branding and emotional content to the Nanyang Technological University, Singapore GIRVIN’S FOCUS has been directed to the concept of brand development and... Read More
by Tim Girvin | Brands, Concepts | Oct 10, 2009
The stroke of ideas | calligraphy, lustration and the smoke of being. I’m contemplating the idea of the liquidity of ideas, in the animations of ink, scent, smoke and ideals. I’ve written about the context of this, earlier — the notion of energy and... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling, Trends | Sep 25, 2009
Exploring exchange, love, cultural branding. We’ve been exploring this idea of brand, love, warmth and community; and we all know that any enterprise relationship will center on several things — the notion of relevance (“it’s something that I... Read More
by Tim Girvin | Artists, Concepts, Cool People, General | Sep 20, 2009
Creativity, Dance, Business and You An event, benefiting the Seattle Dance Project Group, The Ruins, Seattle. 9/27/09 1.00pm-4.00pm. There’s a distinct alignment between the spiritual principles of dance and the living life of brand development. If we quickly... Read More