Search results for: retail
by Tim Girvin | Brands, Retail | Oct 4, 2023
GIRVIN’s 50 years old—speaking of finely-aged, so we have history, and it runs back to wines that we’ve produced ourselves, gifted wines and wine brands we’ve built for enterprises in the US, Asia and Canada. Wines are, as everyone knows, particularly challenging... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Retail | Aug 3, 2023
The Patterning of a Place, Storytelling Symbols in Space Culturally, any explorer of the world’s architecture will sense and see symbolic dimensions expressed in how places are designed—a cathedral would be an obvious journey-making in symbolic expressions. It might... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 27, 2023
A Contemplation On The Quest For Brand Solution-Making, “Magical” Intention And Creative Cartography. We’re All Looking For Answers. In everyone’s life, there’s a quest to find answers to questions—which, simplified, comes to: what, why, where, how—who? An answer... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | May 16, 2023
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer trials and testing, briefs from Japan’s designers and the... Read More
by Tim Girvin | Brands, Retail, Storytelling | Apr 13, 2023
DESIGNING LOGOS AS A PUZZLE MASTERY SOLUTION Everything’s a puzzle, in a manner of speaking—each game is a labyrinthine array of choices, that play to decision-making that, in amazement, leads to the conclusion, a win or the continuation of another game. In the legacy... Read More
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More
