Search results for: movie titling and identity
by Tim Girvin | Brands, Cool People, Storytelling | Oct 26, 2011
EXPLORING BROADCAST IDENTITY DESIGN IN THE CONTEXT OF POLITICS, KELSEY GRAMMER AND STARZ NEWEST SERIES: BOSS EARLIER IN THE YEAR (2011) OUR TEAM was asked to build identity treatments for “Boss.” This was the first time we’d connected with Starz, for... Read More
by Tim Girvin | Concepts | Jul 27, 2011
Early hand drawn explorations of the letter IMAGE: GIRVIN | hand made cut star alphabets in 12 languages –––––– There’s a rhythm to the alphabet, drawing it, the forms can flow from one character to another. The story of their evolvement is a legacy of thousands... Read More
by Tim Girvin | Concepts | Mar 23, 2011
The impressed letterform: elegance, beauty, sensuality At the beginnings of my career, I’d studied with a letterpress jobber — first in Denver, then an old Linotype operator and finally in Olympia, at the Evergreen State College. I’d count that time... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers, General, Human brands | Oct 1, 2010
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non — the idea of more big YSL logo... Read More
by Tim Girvin | Brands, Concepts, Luxury, Trends | Aug 15, 2010
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea of logo on, logo... Read More
by Tim Girvin | Brands, General, Motion Pictures, Retail, Storytelling | Jan 16, 2009
Exploring the ideation of identity in theatrical advertising What is it about dogs? How is it, after thousands of years, we have this undeniable link with dogs? We immediately attach personality to them. We see something in dogs? And we see, perhaps, something of... Read More
by Tim Girvin | Brands, Human brands, Marketing 2.0, Storytelling | Jun 11, 2007
There’s an interesting positioning here — to the concept of the elevator pitch. And while I don’t have a elevator pitch, or a request for money, I do have a modeling that relates to your premise. So, a framing. Brands are about people. And we know... Read More
