Search results for: messaging
by Tim Girvin | Cool People | Sep 5, 2008
A sense of experience in design, vision, luxury: touchpoint management “Architecture has been…presumably practical, economic executions of so many square feet of floor with lots of machinery… very little for the whole human being – places where one... Read More
by Tim Girvin | Brands | Aug 18, 2008
Any brand is human. A brand fire is started by a person. It comes from a human spirit and mind: it’s made for humans. Human brand. Interestingly enough, this simple equation is sometimes forgotten. People focus on transactions, engineering commerce — and... Read More
by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the... Read More
by Tim Girvin | Concepts, Designers, General, Places, Trends | May 9, 2008
My friend Dawn Clark, AIA LEED®AP, Principal at NBBJ | Design — sent along this story; digging in, I’ve found more. I’ve written a lot about patterning. Actually, I’m captivated by it. Patterning as a kind of subtle substrate brand messaging,... Read More
by Tim Girvin | Concepts, General | Feb 18, 2008
The very center of the work that I do lies here, in the heart of the letterform. There can be just that one touch, that relates to the person. D.4-D. The letter, big or small, translates to content. c1460 G. ASHBY Policy Prince 648 Poems (E.E.T.S.) 33 Yf god sende you... Read More
by Tim Girvin | Brands, Concepts, General | Jan 17, 2008
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part of the character of brand expression. It’s never just the story... Read More
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | Places, Retail | Dec 2, 2013
Designing Signing Message Strategies: the Beginning, and the Ending, of Storytelling. Every story has a beginning, and an ending — each of us has a story, that has one beginning, and another start, and another initiation — and perhaps an ending that we all... Read More
by Tim Girvin | Artists, Cool People | Nov 18, 2013
Death comes even to the best of us. Very sorry to see this loss. Three days back, London. I recall the first time that I’d booked some clients at the [Hotel #1] ACE, Seattle. And I fretted about what they’d think [they were older clients, linked to an... Read More
by Tim Girvin | Concepts | Dec 30, 2013
Remembering who the ultimate client is HUMANKIND DESIGN I was talking to a client about the strategy of his brand — mostly operations, organizational planning and construction — and I asked him, “what about the people, what’s their... Read More
