Search results for: human brand
by Tim Girvin | Concepts | Jun 16, 2016
BRAND KICKSTART: ZEN MIND, BEGINNER’S MIND GIRVIN office lobby working session | Seattle THE IMPETUS OF SPIRITUAL BRANDING — EXPLORING THE CONCEPT OF ZEN IN THE CONSTRUCT OF BRANDING In working with teams, on the implications of their brand, the process is inevitably... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Marketing 2.0, Retail | Jul 12, 2010
The proposition of men, designing men’s stuff is an interesting one — from Filson to designer Axes, from canvas luggage to gear that guys want. What’s the pitch? To the general philosophy that there’s a men’s designer consciousness... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 19, 2017
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark.... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Feb 26, 2020
BRAND TOUCH: SENSUALITY AND THE IMPLICATIONS OF SENSE IN THE VIBRATION OF BRANDING When you think about it, would you describe yourself as a sensualist? Would you call yourself sybaritic? Do you indulge in exploring sensation? You’re a…voluptuary, bon viveur,... Read More
by Tim Girvin | Concepts, Storytelling | Aug 14, 2019
THE ART OF GETTING LOST. BRAND STRATEGY, GETTING LOST AND THE JOURNEY TO BEING FOUND. ALL THAT WANDER SHALL BE FOUND The Quest for Metaphor, Personal Symbolism and the Iconography of Journey IN THE WORK ON BRAND, THERE’S AN EMERGENCE: ENTERPRISES THAT LOSE THEIR WAY.... Read More
by Tim Girvin | Brands, Concepts | Mar 3, 2011
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most? Legend is derived from reading – the heart of the word is about... Read More
by Tim Girvin | Brands, Concepts | Feb 23, 2010
Girvin office lobby | Seattle Exploring the concept of Zen in the construct of branding In working with teams, on the implications of their brand, the process is inevitably collaborative. How can I, or Girvin, completely understand without comprehending where the... Read More
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | Concepts, Trends | Jan 10, 2011
The palettes of brand — the soul of color What could be the nature of the story — how do they align? Surely there are emotional states to color, but the idea of coloration in relationship to brand, and to the transitioning of experiences is an interesting... Read More
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Mar 13, 2019
A CLOUD OF MINDS, CROWDSOURCING IDEAS, INNOVATIONS AND DIRECTION: WHERE COULD YOU GO? AND HOW COULD YOU GET THERE? CUMULARITY AND MUSICALITY: THE THUNDERSTORM OF MINDS, A MUSICAL WHORLING TOWARDS THE NEW: NIMBUS NIMBLE, TORNADO TURNTABLE, STRATOS STRATEGY: I’ve... Read More
