Search results for: type / font design
by Tim Girvin | Brands, Concepts, Human brands, Trends | Nov 19, 2010
Harry Potter 7 (Warner Brothers) Round glasses, hipness and the legacy of a design theory from the Middle Ages. Image from New York Carver Today’s the day that the ending begins for Harry Potter. And if you’re one that’s studied this phenomenon from... Read More
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the... Read More
by Tim Girvin | Motion Pictures | May 7, 2010
Elemental examinations of material and technology in cinematic design Earlier in our history as designers of cinematic identity, we were asked by the marketing team at Paramount Studios, lead by EVP Nancy Goliger, to explore the concept of a cinematic treatment of the... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Concepts, Interior Design, Retail | Oct 17, 2010
Redesigning connections to community, experience design and retail food service “This incredible new store design represents our ongoing commitment and leadership in global store design and offers a new experience to the Capitol Hill neighborhood. You will have... Read More
by Tim Girvin | General, Interior Design, Places | Oct 4, 2007
I spent time with the team at Johnson & Johnson — first, Skilling, out past Princeton; then at their original spaces on 26th, over by the river, in Chelsea, then in their new design labs. They’ve got the best section of the building, south facing,... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Trends | Aug 1, 2012
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and... Read More
by Tim Girvin | Brands, Storytelling | Apr 15, 2013
Building brand identity around story, environment and experience The design of a gaming world is a multiple year commitment, and a spectacular investment — especially when the notion of a gaming world coincides with the conception. Some never make it, fueling... Read More
