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by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the... Read More
by Tim Girvin | Brands, Concepts, Trends | Dec 20, 2009
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop — she said: “Dad, here’s something, you’d probably like this.” And it’s not... Read More
by Tim Girvin | Concepts, Cool People, General, Motion Pictures | Dec 19, 2009
Early counsel: the strategy on brand identity, for one of the best motion picture brand developers in the world. A number of years, back, I had the opportunity to work with James Cameron and his marketing team on the conception of the Abyss. That being, in particular,... Read More
by Tim Girvin | Brands, Concepts, Designers | Dec 15, 2009
The savoring of acceleration — fast brand storytelling. Being one who is in the business of acceleration — the development of conceptions that speed, to market, into community, audiences, guest relationships, client spaces and beyond, the idea of... Read More
by Tim Girvin | Brands, Concepts, Scent | Dec 13, 2009
Brand scent, experience design, attention and distraction. The Hollister Retail Blast | Soho, NYC. I am perpetually curious about the scent of place. Walking into any environment, I find myself scenting it — then calculating what layers of fragrance might I be... Read More
by Tim Girvin | Concepts, Storytelling | Dec 11, 2009
The Collection of Books, the Library as a Place of Sensual Imagining. I’ve been writing about the concept of the book in a multiplicity of layers. I see the book as being a deeper metaphor than merely the concept of a series of paper flanges that leaf, loosely,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Trends | Dec 3, 2009
Examining the principle of integrated marketing, experience design, and the semblance of the sentient. I’d start with this poetic assemblage. Memories reach back. They are the string from the now, to the then. They link where we are, what we are, to what... Read More
by Tim Girvin | Brands, Concepts | Dec 1, 2009
The pursuit of comfort: contentment during uncomfortable times Working on the brand revolution of Cinnabon, our research focused on finding what was missing, in the heart of the brand, retail experience and relationship management. Actually, there wasn’t any.... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Brands, Concepts, General, Storytelling | Nov 7, 2009
Strategies of brand patterning, collaborative design and Girvin evolutions Design is about the embrace of change. And any brand, over time, has to freshly attach to the conception of transition in continuously and resiliently responding to shifts in the market. The... Read More