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Blog: Beautiful Garbage

There’s a story about beautiful garbage, based on the idea of one person’s — a team — visioning of a litter free place. That being — an alley. In Seattle, the founder team came up with the notion of “dumpster free” alleys, by...

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Blog: The alphabet and the earth

Images credit The geography of the mind, mapped in place In a way, any drawing that we create, is a kind of signature. Designing is demarcation. And the origin of the alphabet, stretching back 3,500 to 4,000 years ago, to the proto-sinaitic beginnings is, in fact, a...

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Blog: Built to Last: Authenticity Brandstories

True Brands | (2nd in the series) In some recent branding workshops in White Plains, I’d explored, as an opening exercise for the executive team, the concept of brandstories in the context of personal experience. That is: what brand affected you —...

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Blog: BRAND MYSTICISM

EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T  I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...

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Blog: DEEP BRANDS | THE QUEST FOR SOUL AND TREASURE

WE MANAGED BRANDQUEST® SESSIONS —ALL VIRTUAL—THIS PAST WEEK, THEN OTHERS BEFORE THAT, A WEEK BEFORE— THEN THERE’S ANOTHER THINK-SHOPPING BRAND CHARRETTE EMERGING WEEK NEXT. ALL ONLINE, VIRTUAL. WE’RE THERE, BUT WE’RE NOT, WE’RE TOGETHER, BUT WE’RE THOUSANDS OF MILES...

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