Search results for: hard working
by Tim Girvin | Concepts | Feb 9, 2016
THE STONE THAT TURNS AND TURNS AGAIN. When a map becomes clear, there’s a path that could be drawn. It might not be for all to see. Others might see it, take those fragile steps into the unknown — and some: never again venture into the risk of the unseen, the... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Concepts, Marketing 2.0, Scent | Jun 25, 2012
Trending scent strategies | the track to knowledgethe vocabulary of fragrances. Do you really know what you smell? I was in the subway, METRONYC with a colleague from GIRVIN | NYC — and, coming down to the running tracks, he says — “whoa, that smell... Read More
by Tim Girvin | Brands | Oct 22, 2008
The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with the meaning — and the combinational character of the idea of truth fullness — and its apparent luxury in telling — are true... Read More
by Tim Girvin | Concepts, General | Jan 31, 2008
3000 years ago, the notion of finding the heart of a word was to seek the real thing. Then, it was believed that the spirit of the thing resided in the word. By calling the name of the entity, one would imbue, or bring forth, that phrasing with the immanent power of... Read More
by Tim Girvin | Brands, Concepts | Sep 8, 2015
T H I N G S T H A T W E F O U N D I N T H E F I R E Meditations on fire. On the poetry of the work. Finding fire. In the consideration of passing, things move on. Moments flicker. Friends pass. Teams evolve. Brands move. Miracles whorl. And new things come out... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Storytelling | Jul 30, 2015
SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 19, 2015
BRAND PRESENCE, PARTICIPATION AND SENSUAL DESIGN You’re here, right? That is: right now, you’re presenting, you’re present: you’re here? When you’re walking a space, trying to create a place — something unforgettable — you need to be in here. Present and focused,... Read More
by Tim Girvin | Artists, Concepts | Dec 18, 2014
Isn’t art work? There’s an interesting proposition that art, aligned with leisure, is something relaxing and “easy.” I might offer that the making of art, the impassioned creativity, is never something easy. But instead, with the exception of those in the throes of... Read More
