Search results for: brand patterning
by Tim Girvin | Brands, Concepts, General, Storytelling, Trends | Sep 25, 2009
Exploring exchange, love, cultural branding. We’ve been exploring this idea of brand, love, warmth and community; and we all know that any enterprise relationship will center on several things — the notion of relevance (“it’s something that I... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Trends | Nov 21, 2008
Exploring unbranded brand storytelling There’s a new concept that’s been created by McDonald’s, in Tokyo. No brand, yes brand — scrap brand, new brand. “We want consumers to discover great taste and not care about who produced it.”... Read More
by Tim Girvin | Cool People, Storytelling | Nov 2, 2008
This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You’ve got to find what you love. Steve Jobs There’s passion here for me. Because I can personally relate to... Read More
by Tim Girvin | Concepts, Cool People, General | Mar 1, 2012
In every brand story, there is a layering of story that reveals the humanity of brand, in seeking out the art of experience. In working on the innovation of brand strategy, finding that which might not be seen — and that which can offer a compelling insight into... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Brands, Concepts | May 11, 2010
Exploring brands, the equine legacy, design story and materiality Working in Sweden, with a branding program with the luxury group Hästens I found exploring the history of the brand — which, in Swedish, means “Horses” — is intriguingly... Read More
by Tim Girvin | Brands, Concepts, Trends | May 10, 2010
Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Aug 11, 2009
Exploring the mapping of personality and brand in cultural change | Amazon+Zappos and the Endless(.com)…potential. Amazon CEO Jeff Bezos has a point of view — and his strategies, intriguingly, focus on one compelling degree of index. Community attention.... Read More
by Tim Girvin | Brands, Concepts, Cool People | Aug 24, 2023
The impassioned flame that builds brands Intention and Strategy As a designer, presuming strategic intention, the practice is never about what’s on the surface alone, but more about what lies beneath it. The legacy of any design decision lies in historical... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More