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by Tim Girvin | Brands, Concepts, Retail, Trends | Feb 1, 2010
The sentience of reading experience: Kindle vs. iPad, an exploration of dimensionality. This from GadgetLab: “But some die-hard e-reader fans like Len Edgerly, who hosts the weekly Kindle Chronicles podcast, say pretty e-books aren’t as big a draw as some would... Read More
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act... Read More
by Tim Girvin | Concepts, Marketing 2.0, Trends | Dec 14, 2009
The analysis of Tweeter types: person to person, twitter profiles. It’s good to be clear about who you are. It’s interesting that there are emerging personality profiles, in users, that come into the webbed world of community in communications. And surely,... Read More
by Tim Girvin | Brands, Retail | Nov 6, 2009
The red seeing eye of the Droid: exploring brand differentiation for telephone hardware First off, since this blog is about brand messaging and imagery strategy, it would be good to explore that as a opener, so there’s some ground to the accusations. The basic... Read More
by Tim Girvin | Concepts, Retail | Nov 1, 2009
Exploring tiny market communities and micro retail — small shopping is beautiful While I’ve (and the Girvin team) had the chance to work on some of the largest retail groups in the world, namely Sogo&Seibu Co., Ltd. (Millennium Retailing) and their... Read More
by Tim Girvin | Artists, Cool People, General | Oct 24, 2009
The mystical character of a man, a letter and an inspiration For a long time, I’ve been exploring the realm of the mysterious. Perhaps my whole life. But mystery is something that speaks to the character of that which is merely unseen. It is what is hidden.... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Nov 22, 2009
Girvin | Strategic Branding Research: Brand, personality, testing and global marketing initiatives What is the line that moves to the psychic space of a person? How do you find the heart of a relationship? Brand to person? Person as brand to community? During the... Read More
by Tim Girvin | Places | Jun 26, 2008
Reflections on retail design and the minimalist intent: brand and reflectivity in experience design, community and place. Since I’ve worked in the space of retail design for about 30 years, I’ve been long exploring the idea of design that relates to space.... Read More
by Tim Girvin | Brands, Concepts | Feb 3, 2010
Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in the warmed sense that brand is more than merely the skin... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling, Trends | Jan 1, 2010
Is it really about love, or it is about the affection effect? Branding and marketing strategies with love as the focus. Some thoughts: It’s been proffered that there’s an emerging phrasing of love in advertising and marketing promotion. I don’t think... Read More
